Meta Ads
Facebook and Instagram campaigns built, run, and tuned for your business. The ad budget stays in your own account, in your name.
Search only reaches people who have already decided they need you. The homeowner whose A/C is still running isn’t typing “AC repair near me” into anything — right up until the afternoon it quits, and then they call whoever they’ve heard of.
Meta ads are how you become the name they’ve heard of. Your business shows up in the Facebook and Instagram feeds of people in your service area, with an offer that’s actually yours, weeks before they need you. When the emergency finally happens, you’re not a stranger competing on price — you’re the one they already recognize.
How It Works
Your part is telling us which jobs you want more of. The account, the creative, the targeting, and the monthly tuning are ours to run.
Not "more customers" — which jobs, in which towns, at what size. That decides the targeting, the offer, and whether ads are even the right spend for you.
Images, headlines, and offers written for your business. Several versions go up at once so the feed can tell us which one people actually respond to.
One campaign, both feeds, inside your own ad account. Your budget is paid straight to Meta in your name — we never mark it up or hold it.
Ads that earn get more budget, ads that don’t get cut, and you get a plain-English rundown each month. No dashboard homework, no jargon.
What’s Included
One campaign running across both feeds, aimed at the towns and neighborhoods you actually serve.
Images, headlines, and offers written for your business, not a boosted post with a stock photo on it.
Built around your service radius and the jobs you want, so the budget goes to people who can actually hire you.
Ads can collect a name, number, and job details right inside Facebook, so the lead lands with you either way.
We back what is earning, cut what is not, and send a plain-English rundown of where your budget went.
Who It’s For
Roofing, HVAC, plumbing, remodels. Paid ads make sense fastest when a single job is worth more than a month of budget.
New-client offers and last-minute openings fill from a feed far better than they do from a search bar.
Specials, events, and new locations reach the neighborhood before anyone thinks to look you up.
Listings, open houses, and seasonal reminders put in front of specific zip codes rather than the whole city.
A new location, a new service, or a business nobody is searching for yet. Ads are how people find out it exists at all.
Questions
We agree on a monthly number before anything runs, and you can raise it, lower it, or pause entirely at any time. The right starting figure depends on your service area and what a job is worth to you — a roofer and a barber shop are not spending the same money to reach the same street.
You do, directly. The ad account is in your business’s name with your card on it, so your ad budget goes straight to Meta and never passes through us. The fee for building and managing the campaigns is separate and agreed up front, so you always know which part is spend and which part is service.
Ideally yes, and if you don’t have one we’ll set it up with you. Ads run from your business Page, so it has to exist and be yours. You keep ownership of the Page, the ad account, and everything built inside it — if we ever part ways, none of it leaves with us.
Boosting shows a post you already made to a slightly wider crowd and hopes for the best. A real campaign picks an objective, targets a defined audience in your service area, runs several versions of the ad against each other, and gets adjusted based on what actually comes back. Boosting is the button; this is the machine behind it.
Ads can be live within a few days of getting account access and your sign-off on the creative. Meta then needs time to work out who responds, so the first couple of weeks are the noisiest — judging the whole thing on day three tells you nothing useful.
Then we say so. Some businesses get further with the website and text-back side first, and paying to send traffic to a page that doesn’t convert is money down a hole. If the numbers don’t justify the spend after a fair run, you’ll hear that from us rather than get billed quietly.
Tell us which jobs you want more of, and we’ll tell you straight whether ads are the right way to get them.
Run Ads for My Business →